Tip 21 - What is Really Important for SEO

Firstly what is SEO, it stands for Search Engine Optimisation and it is simply the tasks involved in trying to improve your website ranking in the search engines. It is normally concerned with such activities as analysing on page text, checking site for validation, getting links and a whole lot of other stuff to get more people to your website.

It has often been said that one of the most important things to have on your site is such things as a relevant title, your chosen keywords within certain types of tags, and a great amount of linking sites to your website.

The following is a list of things that are no longer as important as they once were in getting good search engine ranking.

1. Keywords in Bold or H tags i.e (H1, H2) It is now not as important to have your chosen keywords shown on your website in highligt or bold tags. The search engines are now not as concerned about your website showing text highlighted on the page.
2. Lots of sites linking to your website It is now not that important to get lots of links to your website, it is a lot better to get relevant links to your website, although even this will not longer make a lot of difference to your search engine rankings. It will however drive traffic to your website that is relevant, and this means the people following these links may buy your product or sign up for your list, or what ever you wish.
3. Meta Tags Meta tags such as description, keywords are no longer relevant in order to gain search engine placement, and this is to the point that some engines dont read them at all. They are still a good idea as it give your site content and allows the browsers to know more about your website.

So you may be saying to yourself if I can't play with my keywords and can't have them bold on my page, and the millions of links I have dont mean anything. Well what does?

The thing to remember is that your website is not meant for the search engines, the design, layout and wording is aimed at your audience. So when ever you work on your website keep in mind that it is an internet user that will use your website, after all they see it in a way that the search engines don't. Make a point of writing good content, and in the process of writing good content, by good I mean good for your topic, you will actually create a site that has lots of nice keywords in it. Without trying too hard to create the content for the search engines.

As for sites linking to your website, it is more important to have a few relevant links than lots of irrelevant ones. This achieves a two fold result, one the search engines look better on this as they see your are not just spamming your website across the internet and secondly you will get traffic to your website without the need for any search engine traffic. After all if someone is on a news article and your site shows up and they click on the link then you get a relevant visitor to your website, then the search engines look at this incoming link in high regard. So when you are trying to get links to your website, try to get high ranking relevant sites to link to you. News and TV website are always a safe bet, but also harder to get links from. That way you not only get people to your website who are interested in your topic, but you also gain an increased position in the search engines.

So in short, the best way to make sure your website is optimised for the search engines is to make sure you do the following.

1. Write and Design you website with the visitor in mind. This includes the website copy / text as well as layout and design.
2. Try to get incoming links that are from relevant and respected sources, such as local newspaper, TV, radio or any other website that is seen as an authority on your subject.

But the main point to take away from this article is the "Website Copy is Key to getting better search engine ranking"

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.