Tip 27 - Tracking & Building an Online Following

In the current climate of social media, it is all to easy to start reading a blog, or visiting a website regularly or even receiving a newsletter. This is a problem.

You may be thinking WHY? the answer is simple as it costs very little to build a following on the internet, you must track the entry points in order to build a successful marketing campaign.

What this means is that you must keep a track of the two areas.

1. Sites, Blogs, Newsletter You Read / View / Follow

You need to make a note of how you first heard about something, whether that something is a website, blog, newsletter. Try to write down exactly how you came to know about it, that way you may find an area that could work for your website. Did you get an email? Did you read about it on a forum?

What ever the way you heard about something, write it down as it may just be a good place for you to build your online following.

2. People who connect with you.

You must ask everytime someone connects with you, whether its an email, reply to your post on a forum, comment or what ever, how they came to know about you or the website they heard about you.

All it takes is a quick question, how do you hear about me?

So remember along with the following you must keep a point of the first point of entry of anything you view, read, watch and see if it will help you grow your online presence.

Now the following is a reminder of what basics you must have to help get the word out.

1. Put an email signature, including your website, contact details, social networking etc on all your emails.
2. Create a signature in all forums, website or anywhere else your post stuff.
3. Create and keep your online profiles up to date, whether its your Facebook, LinkedIn or anywhere else you live online, keep the content and all links up to date. Remember to at least have a link to you main website in all your profiles.

If this all sounds scary, please get in touch and Iwill be happy to help you start building your online following visit me at www.potissimus.co.uk for more info.