Tip 34 - Google Insights for Search

Ok so you have spent your entire life writing your website, getting the design just right and now its live and the visitors are coming, or are they.

OK as you will already know the key to a successful website is having not only other websites linking to your website, but having the right keywords in and on your website so that it can be found.

Ok so how do you find out which ones to use (I have touched on keywords before but not the stats), the key to the right keywords is research. Play around with different words to see which ones are being searched. To do this you have a few choices and these are

1. Open a Google Adwords account and use the keyword Tools in the Reporting and Tools section to play around and find out which keywords are being searched and how competitive they are.
2. Google being the nice people they are have started to open up some of the search engine data for you to play with, and although still a Beta solution the new kid on the block is Google Insights for Search with this tool you can see what people are searching for almost in realtime, and unlike the keyword tools in adwords this shows you the information from the search engine direct, so although a keyword may not have a lot of competition it may or may not be popular.
3. Not forgetting Bing which is the other big search engine on the block, by using the Bing Webmaster tools you can research your keywords and website from the Bing side of the fence.
4. Not forgetting that Google also provides a suite of webmaster tools to help you with your search engine journey

By using these tools above you can get an idea of which keywords will work best for your website,

Once you have your keywords and have made changes to your website to track the visitors and keywords they use to come to your website. Again make sure to stick to both side of the fence in terms of search engines, use both Google Analytics and Bing Webmaster Tools to check on your visitors and where they are coming from.

Happy website promoting and best of luck.

Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 5 - Use Online Promotion

Be sure to make proper use of online schemes, such as Google Adwords, or Live/Yahoo.

There is one word of warning, well two really

1 - Set A Budget - It is too easy to use these scheme and allow the costs to spiral. Make sure that
you make use of the budgeting tools provided, to stop you paying more than you wish.





2 - Tailor you Campaign - This may sound straight forward, but more too often people will not pick keywords that are targeted, for example use the word Ford cars sales rather than car sales, this will give you a better return on your investment (ROI) and help turn a click into a sales, without your money sailing away.


Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 2 - Advertise Your Website Online

You must advertise your website. This may sound silly but most people think the web is a magical place to be, and once your site in up and running, you will get visitors.

This just is not the case.

1. Register you site with the search engines (this means following tip 1 is essential as all search engines love correctly coded website)
2. Exchange Links with friends and colleagues (this will increase visitors but not necessarily your seach engine ranking)
3. Put a footer on your email with you website address in it
4. Put the name about, place such as message boards, blogs, etc.
5. Do some online banner advertising, create a banner for you site and put it up on other people, or use online techniques use as Google Adwords, Overture Keywords, these are most commonly known a Pay Per Click advertising
6. Join Social networking sites, such as apsense, squidoo


Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://www.potissimus.co.uk/ for more info.