In the current climate of social media, it is all to easy to start reading a blog, or visiting a website regularly or even receiving a newsletter. This is a problem.
You may be thinking WHY? the answer is simple as it costs very little to build a following on the internet, you must track the entry points in order to build a successful marketing campaign.
What this means is that you must keep a track of the two areas.
1. Sites, Blogs, Newsletter You Read / View / Follow
You need to make a note of how you first heard about something, whether that something is a website, blog, newsletter. Try to write down exactly how you came to know about it, that way you may find an area that could work for your website. Did you get an email? Did you read about it on a forum?
What ever the way you heard about something, write it down as it may just be a good place for you to build your online following.
2. People who connect with you.
You must ask everytime someone connects with you, whether its an email, reply to your post on a forum, comment or what ever, how they came to know about you or the website they heard about you.
All it takes is a quick question, how do you hear about me?
So remember along with the following you must keep a point of the first point of entry of anything you view, read, watch and see if it will help you grow your online presence.
Now the following is a reminder of what basics you must have to help get the word out.
1. Put an email signature, including your website, contact details, social networking etc on all your emails.
2. Create a signature in all forums, website or anywhere else your post stuff.
3. Create and keep your online profiles up to date, whether its your Facebook, LinkedIn or anywhere else you live online, keep the content and all links up to date. Remember to at least have a link to you main website in all your profiles.
If this all sounds scary, please get in touch and Iwill be happy to help you start building your online following visit me at www.potissimus.co.uk for more info.
Saturday, 26 February 2011
Wednesday, 9 February 2011
Tip 26 - Internet Speed
This tip in nice and simple, "dont juse code your site for faster internet connection and normal viewers".
There are far too many site today being designed with flashy multimedia and heavy graphics, this is great is you are running a 100meg internet connection, but as the average internet speed is still only around 10meg, you must remember to make sure your site is just as fast.
My advice for this is simple code your site for the most common types of internet connection, not speed and you cant go wrong. So if you keep in mind that a cable connection, and adsl connection and a leased line connection you wont go far wrong.
Simply put, cable connections are usually around 10meg, but can go as low as 2meg and as fast as 100meg. ADSL connections still only average out at about 8meg, but can go as fast as 24meg or as slow as a few hundred kilobytes.
So in short thing of speeds of 2meg and under, 8-24meg and 24meg + and you site will work great for everyone. One word of caution if you are thinking of the mobile market, most mobile browsers will run at around 1-2meg tops, so make sure you have a cut down mobile version of your website, as unfortunately todays modern smartphones will be happy to attempt to load a full non mobile designed website.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
There are far too many site today being designed with flashy multimedia and heavy graphics, this is great is you are running a 100meg internet connection, but as the average internet speed is still only around 10meg, you must remember to make sure your site is just as fast.
My advice for this is simple code your site for the most common types of internet connection, not speed and you cant go wrong. So if you keep in mind that a cable connection, and adsl connection and a leased line connection you wont go far wrong.
Simply put, cable connections are usually around 10meg, but can go as low as 2meg and as fast as 100meg. ADSL connections still only average out at about 8meg, but can go as fast as 24meg or as slow as a few hundred kilobytes.
So in short thing of speeds of 2meg and under, 8-24meg and 24meg + and you site will work great for everyone. One word of caution if you are thinking of the mobile market, most mobile browsers will run at around 1-2meg tops, so make sure you have a cut down mobile version of your website, as unfortunately todays modern smartphones will be happy to attempt to load a full non mobile designed website.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Monday, 31 January 2011
Tip 25 - Browser Size
With the every increasing monitor sizes available today, it has never been more important to make sure your website will look the same on all monitors.
It is still safe to say that the most commonly used screen size is 1024 wide by 768 high, although some people still use 800 wide by 600 high. Although they are a dying breed and with technology prices falling, laptops and desktop screen becoming ever larger you should try your site on a variety of monitor sizes.
One thing to keep in ming when designing your layout is a term known as "below the fold", put simply this means that at the time of loading anything a user can see on your website is "above the fold" and any content a user has to scroll to see is "below the fold". This is an expectable way to show content, especially when you have lots of text articles or similar.
HOWEVER
You must design your page so that it is not wider than the users screen, people do not want to scroll across to read content. So if you have to make your site not as wide and make it longer, but avoid side scrolling content.
You may be thinking "How do I test my content in a variety of size? I only have one monitor" well other than messing with your computer display settings, there are a number of ways to do this. The easiest is to use one of the many website tools out there to aid your design.
Here are a couple of tools I use to test website design
1. Web Confs - Web Page Screen Resolution Simulator
2 Google Labs - Browser Size Tool
So remember when testing to make sure everyone can see all your hard work.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
It is still safe to say that the most commonly used screen size is 1024 wide by 768 high, although some people still use 800 wide by 600 high. Although they are a dying breed and with technology prices falling, laptops and desktop screen becoming ever larger you should try your site on a variety of monitor sizes.
One thing to keep in ming when designing your layout is a term known as "below the fold", put simply this means that at the time of loading anything a user can see on your website is "above the fold" and any content a user has to scroll to see is "below the fold". This is an expectable way to show content, especially when you have lots of text articles or similar.
HOWEVER
You must design your page so that it is not wider than the users screen, people do not want to scroll across to read content. So if you have to make your site not as wide and make it longer, but avoid side scrolling content.
You may be thinking "How do I test my content in a variety of size? I only have one monitor" well other than messing with your computer display settings, there are a number of ways to do this. The easiest is to use one of the many website tools out there to aid your design.
Here are a couple of tools I use to test website design
1. Web Confs - Web Page Screen Resolution Simulator
2 Google Labs - Browser Size Tool
So remember when testing to make sure everyone can see all your hard work.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Subscribe to:
Posts (Atom)