Put simply your visitor should be able to get anywhere in your website within 3 clicks.
For Example
- User Arrvives on home page
- User CLICKS to see product page
- User CLICKS to see full product information
In this scenario the use has only clicked twice to get to where they want to be. We can now start the journey all over again from where the users is.
Try to think of each set of click as just that, a journey, so when a user is interested in a product split the clicks into journeys.
- First journey to find the product information
- Second journey to buy the product.
So keep each journey to 3 clicks or less and your visitors will thank you.
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