Tip 12 - Copy

The copy of your website is simply the words you use to express yourself to the world.

Its a well known fact that 'copy sells', after all if I say 'I'm Lovin It' or 'Just Do It' you instantly know which brands these slogans are for. Mcdonalds and Nike if you didn't know.

People will buy from your website if the copy of your website is appealling, this also goes for your ranking in the search engines, as search engines only rank on the copy of your website. Having a nice looking website is great for the end user, but if it does not sell your services or product to them its no good.

Features vs Benefits

Its back to that old expression features over benefit.

Features - the features of your service are what attributes it has, such as power steering, multiple RSS feeds. In other words what makes up your product or service.

Benefits - the benefits of your service are what people would gain from using your service, such as how what you do can solve a problem for people, such as getting a website to number 1 in search engines.

So try to write your website copy with a more benefit orientation in mind, let people know what you can do for them, not how you will do it. If you get a builder to build you a house, do you really care how they do it, NO, you care about the end result.

Ask youself a simple question - does my website inform my visitors what I can do for them and why they would benefit from using my service?

If you are not sure how to write your copy, pay a professional. For the small charge of professional copy it can turn your website around.



Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.