Tip 14 - AIDA - Attention Interest Desire Action

This one goes back to the good old days of marketing and tasks a previous tip a bit further, that is the copy of the website. Not only do you need to thing about your copy of your website, but you also need to thing about what your copy does, and this comes back to a basic marketing acroynm, AIDA.

So what does AIDA stand for simply Attention Interest Desire Action.

Attention

Your first part of your website copy should be attention grabbing, this is a basic advertising ploy, think about most of the adverts you have seen or read, they have one thing in common they grab your interest. This is not to sell you anything ust draw you to read more.

Lines such as 50% OFF, FREE, Unlimited will all grab people to read more.

Interest

Ok, so now you have peoples attention you need to take this to the next level, this is simply expanding further on your message, and informing people of what you have to offer, and why it should be of interest to them. Remember this section is to gain interest and not sell, so explain your FEATURES here, what is your product or service about.

Desire

Now we move on to the next step and once we have given people a basic understanding of our product or service, we need to sell it to them. This is where we we move on to the BENEFITS or your product or services, that is what is it about your offering that can help people.

Action

The home run, people have been drawn in by your opening line, told a bit about your product and told why it will help them. Now its time to go in for the final sale, and provide a call to action.

A Call to Action can be anything from getting someones email address, to getting a sales. Just remember that what is an action for one website does not have to be yours. For example you may be wanting to give people something, so getting emails or downloads is your call to action, if you are selling getting sales is the action.

Try to identify what you want the action to be and be clear on how people can do it.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://potissimus.co.uk for more info.