Tip 10 - What is your website for

There are millions of reasons why people have websites, try to decide why you have your website, and make sure your website reflects that. Its too easy to get carried aware by your designer, with flashy graphics and sounds. But is that really right for your website?

Ok so now you have your website up and running. You have spend weeks, days and hours trying to make it look and feel exactly how you want. Thats Great. But its not enough Now you have a live website, go and take a look at it. Make a point to actually read the text or copy of your website. Is it clear what your website is about and whats its purpose. In short Get clear on why you have a website! If the purpose is to describe your business. DO IT. If the purpose of your website is to sell. DOES IT SAYS WHATS FOR SALE If the purpose of your website is to inform people. INFORM THEM

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://potissimus.co.uk for more info.

Tip 9 - 3 Clicks and Your Out

When people visit your website they do not want to spend all day getting the information they want. So try to keep your website navigation to around 3 clicks.

Put simply your visitor should be able to get anywhere in your website within 3 clicks.

For Example

1. User Arrvives on home page
2. User CLICKS to see product page
3. User CLICKS to see full product information

In this scenario the use has only clicked twice to get to where they want to be. We can now start the journey all over again from where the users is.

Try to think of each set of click as just that, a journey, so when a user is interested in a product split the clicks into journeys.

1. First journey to find the product information
2. Second journey to buy the product.

So keep each journey to 3 clicks or less and your visitors will thank you.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://www.potissimus.co.uk/ for more info.

Tip 8 - If you can't do it get someone who can

If you are in the business of selling cars, you don't need to get too worried about the technicalities of building your website. You jsut need to be good at your core business.


So if you are getting to the point with your website where things are taking too long to do, or you are having problems doing it.



Get someone who can. The cost of paying a professional to do your website, will be more than made up in terms of your core business. Just remember you always get a plumber in to fix your plumbing, so why not get a professional in t do your website.



Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 7 - Email Marketing

There are millions of emails sent each and everyday, and on average most businesses send a few hundred emails everyday.

Now ask yourself are you making the most out of this opportunity, probably not.

Getting started making emails work for you is really easy. Ask yourself the following questions

1. Do you have an email signature?
2. Do you know the email address of people who contact you?
3. Do you know who is visiting your website and what their email address is?
4. Did that customer who jsut left your shop have an email address?

No it is most likely that you will not be fully making the best out of email.

So here is a simple list of what you need to do to get started.

1. Put your website address and contact details in the signature of your email. This can easily be done using most email packages.
2. Ask people for their email addresses, this may be as simple as collecting business cards at events, or have asking for emails in your set welcome script for incoming calls.
3. Make sure your website has an area for collecting emails, be warned that people usually don't give out details for nothing so give them a reason, a newsletter, recommending your website.
4. If you operate in the real world try to build into your sales process the collection of email addresses, this may be as people make a purchase or when they enter or leave your store. Again the same rule applies give people a reason to want to give you their email address, such as money off discounts, latest news.

Ok now that you have the email address, what do you do.

MAKE SURE YOU USE THEM

I will discuss what to do with email addresses in a later post. For now jsut make sure that you are collecting them, so when I let you know what to do with them you are ready.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 6 - Use Web 2.0

The first question is what is Web 2.0. sounds weird I know, but in short it is any website that allow some kind of interaction, whether its blogging, writing a review, or any other interaction.

That in short is WEB 2.0.

Now how can it help you?

Simple. Just go to the vast array of websites out there for viral and social marketing, such as writing your own blog on websites such as Blogger, Word Press, or create a profile on site such as facebook, My Space, Live Spaces.

Once your are there create your profile and get networking, add friends, write articles, or what ever your feel like.

The main rule is simple, nothing in life is free, in order for this to work for you. you must keep your posts up to date, and use the services regularly.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 5 - Use Online Promotion

Be sure to make proper use of online schemes, such as Google Adwords, or Live/Yahoo.

There is one word of warning, well two really

1 - Set A Budget - It is too easy to use these scheme and allow the costs to spiral. Make sure that
you make use of the budgeting tools provided, to stop you paying more than you wish.





2 - Tailor you Campaign - This may sound straight forward, but more too often people will not pick keywords that are targeted, for example use the word Ford cars sales rather than car sales, this will give you a better return on your investment (ROI) and help turn a click into a sales, without your money sailing away.


Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 4 - Use your friends and others

There is no better way to promote your website than word of mouth. Whether this is simply your friends telling each other about it, or by actually putting a recommend a friend link on your site, to allow people to recommend you website to their friends, its all good. And in marketing speak, this is known as viral marketing.

Sounds scary but in reality all it means is letting people know, whether you are chatting to someone in the street, or down the pub.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://www.potissimus.co.uk/ for more info.

Tip 3 - Advertise Your Website Offline

After all your business works in the real world, and most websites owners don't think to promote their website offline.

Offline Advertising

1. Advertise in your local press
2. Put a advert in a relevant magazine
3. Get a Billboard (these can start from as little as £80 per week)
4. Put your website address on all business stationery
5. Put your website address on the back of your car, or get car stickers made.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://www.potissimus.co.uk/ for more info.

Tip 2 - Advertise Your Website Online

You must advertise your website. This may sound silly but most people think the web is a magical place to be, and once your site in up and running, you will get visitors.

This just is not the case.

1. Register you site with the search engines (this means following tip 1 is essential as all search engines love correctly coded website)
2. Exchange Links with friends and colleagues (this will increase visitors but not necessarily your seach engine ranking)
3. Put a footer on your email with you website address in it
4. Put the name about, place such as message boards, blogs, etc.
5. Do some online banner advertising, create a banner for you site and put it up on other people, or use online techniques use as Google Adwords, Overture Keywords, these are most commonly known a Pay Per Click advertising
6. Join Social networking sites, such as apsense, squidoo


Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://www.potissimus.co.uk/ for more info.

Tip 1 - Correctly Code Your website

It is essential that the code you use on your website follows W3C guidelines.
It does not always have to validate, but it should be as close to what they recommend as possible this will allow you to reach out to the vast marketplace, not to mention getting a better rating on the search engines.

As today the main browser are Microsoft Internet Explorer, Netscape Navigator, FireFox, with others such as Mozilla not far behind. Valid coding means your site will look as you want it on all machines.

A good place to start is the W3C website.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.