Wednesday 30 November 2011

Tip 36 - Twitter

OK so you have all heard the news about Google+ and new changes to FaceBook, well this tip is to not forget about the huge success of Twitter and why you should use it.

First of it you have not already done so head over to Twitter and create your account, and start tweeting. Making sure you tweet about stuff that is not only interesting, but stuff that you are doing. Dont use Twitter as a place just to shout your link to your website, blog, facebook, google+ or whatever.

Each tweet should be about interesting stuff and try to incorporate hash tags by using the hash (#) symbol before words, for example your tweet could read "just started my new blog on #photography".

Keep your tweets short and interesting and you will get followers.

Also make sure you use lists, these help you group people into categories you understand, there are a couple of great places to start your twitter journey once you have created your id.
  1. www.listorious.com - A great place to share your lists and find interesting people to follow
  2. www.twellow.com - A directory of twitter users, just like the phone book only for twitter.
Once you start tweeting just keep it up, and make sure you pay attention to others who you follow, retweet interesting post, mention people in your posts by using the at (@) symbol, for example to mention me use @potissimus in your tweets.

Feel free to follow  my Twitter account and I will follow you back.

@Potissimus - http://twitter.com/potissimus



Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tuesday 8 November 2011

Tip 35 - Google Pages

Google+ Pages have finally been launched so get over to Google+ and secure your brands before someone else does.

Just make sure you have a Google+ profile then go to https://plus.google.com/pages/create to get started creating yoru Google+ page for your business.

Check out my page for inspiration https://plus.google.com/116531610334932058322

Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Thursday 3 November 2011

Tip 34 - Google Insights for Search

Ok so you have spent your entire life writing your website, getting the design just right and now its live and the visitors are coming, or are they.

OK as you will already know the key to a successful website is having not only other websites linking to your website, but having the right keywords in and on your website so that it can be found.

Ok so how do you find out which ones to use (I have touched on keywords before but not the stats), the key to the right keywords is research. Play around with different words to see which ones are being searched. To do this you have a few choices and these are
  1. Open a Google Adwords account and use the keyword Tools in the Reporting and Tools section to play around and find out which keywords are being searched and how competitive they are.
  2. Google being the nice people they are have started to open up some of the search engine data for you to play with, and although still a Beta solution the new kid on the block is Google Insights for Search with this tool you can see what people are searching for almost in realtime, and unlike the keyword tools in adwords this shows you the information from the search engine direct, so although a keyword may not have a lot of competition it may or may not be popular.
  3. Not forgetting Bing which is the other big search engine on the block, by using the Bing Webmaster tools you can research your keywords and website from the Bing side of the fence.
  4. Not forgetting that Google also provides a suite of webmaster tools to help you with your search engine journey
By using these tools above you can get an idea of which keywords will work best for your website,

Once you have your keywords and have made changes to your website to track the visitors and keywords they use to come to your website. Again make sure to stick to both side of the fence in terms of search engines, use both Google Analytics and Bing Webmaster Tools to check on your visitors and where they are coming from.

Happy website promoting and best of luck.

Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.