When you are coding your website try to stay within your area of expertise, and if you are not comfortable with certain areas, get someone who is.
This goes for the website content, try to target your website to your audience, do not try to be all things to all people. For example if you are a web designer only mention the code your actually know, dont be tempted to cover all industry topics.
Think of it this way being head in a niche market is better than being at the back in the market. Remember being an expert in your field is a good thing, you need to build this from somewhere without trying to have all your fingers in all the pies.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Tuesday 27 May 2008
Thursday 22 May 2008
Tip 14 - AIDA - Attention Interest Desire Action
This one goes back to the good old days of marketing and tasks a previous tip a bit further, that is the copy of the website. Not only do you need to thing about your copy of your website, but you also need to thing about what your copy does, and this comes back to a basic marketing acroynm, AIDA.
So what does AIDA stand for simply Attention Interest Desire Action.
Attention
Your first part of your website copy should be attention grabbing, this is a basic advertising ploy, think about most of the adverts you have seen or read, they have one thing in common they grab your interest. This is not to sell you anything ust draw you to read more.
Lines such as 50% OFF, FREE, Unlimited will all grab people to read more.
Interest
Ok, so now you have peoples attention you need to take this to the next level, this is simply expanding further on your message, and informing people of what you have to offer, and why it should be of interest to them. Remember this section is to gain interest and not sell, so explain your FEATURES here, what is your product or service about.
Desire
Now we move on to the next step and once we have given people a basic understanding of our product or service, we need to sell it to them. This is where we we move on to the BENEFITS or your product or services, that is what is it about your offering that can help people.
Action
The home run, people have been drawn in by your opening line, told a bit about your product and told why it will help them. Now its time to go in for the final sale, and provide a call to action.
A Call to Action can be anything from getting someones email address, to getting a sales. Just remember that what is an action for one website does not have to be yours. For example you may be wanting to give people something, so getting emails or downloads is your call to action, if you are selling getting sales is the action.
Try to identify what you want the action to be and be clear on how people can do it.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://potissimus.co.uk for more info.
Monday 19 May 2008
Tip 13 - Dont Over Do It
As I look more and more over this world wide web thing, it is becoming more important that the design of your website is not as important as it once was.
This is not to say that design is not important, but functionalityof the design is becoming more important that having flashy graphics, such as movement and such. This has really become true if you take my home page potissimus.co.uk the design has been changed to be more fluid and simple. This as you will know moves it away from the flash header and makes the site more appealing.
So in short, spend time on your website layout and design, and keep to the fact that your website is for your visitors and not you. So cut down on the unnecessary flashy graphics, sounds or anything else. Try to Keep to the saying KISS 'keep it simple stupid'.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
This is not to say that design is not important, but functionalityof the design is becoming more important that having flashy graphics, such as movement and such. This has really become true if you take my home page potissimus.co.uk the design has been changed to be more fluid and simple. This as you will know moves it away from the flash header and makes the site more appealing.
So in short, spend time on your website layout and design, and keep to the fact that your website is for your visitors and not you. So cut down on the unnecessary flashy graphics, sounds or anything else. Try to Keep to the saying KISS 'keep it simple stupid'.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Monday 12 May 2008
Tip 12 - Copy
The copy of your website is simply the words you use to express yourself to the world.
Its a well known fact that 'copy sells', after all if I say 'I'm Lovin It' or 'Just Do It' you instantly know which brands these slogans are for. Mcdonalds and Nike if you didn't know.
People will buy from your website if the copy of your website is appealling, this also goes for your ranking in the search engines, as search engines only rank on the copy of your website. Having a nice looking website is great for the end user, but if it does not sell your services or product to them its no good.
Features vs Benefits
Its back to that old expression features over benefit.
Features - the features of your service are what attributes it has, such as power steering, multiple RSS feeds. In other words what makes up your product or service.
Benefits - the benefits of your service are what people would gain from using your service, such as how what you do can solve a problem for people, such as getting a website to number 1 in search engines.
So try to write your website copy with a more benefit orientation in mind, let people know what you can do for them, not how you will do it. If you get a builder to build you a house, do you really care how they do it, NO, you care about the end result.
Ask youself a simple question - does my website inform my visitors what I can do for them and why they would benefit from using my service?
If you are not sure how to write your copy, pay a professional. For the small charge of professional copy it can turn your website around.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Its a well known fact that 'copy sells', after all if I say 'I'm Lovin It' or 'Just Do It' you instantly know which brands these slogans are for. Mcdonalds and Nike if you didn't know.
People will buy from your website if the copy of your website is appealling, this also goes for your ranking in the search engines, as search engines only rank on the copy of your website. Having a nice looking website is great for the end user, but if it does not sell your services or product to them its no good.
Features vs Benefits
Its back to that old expression features over benefit.
Features - the features of your service are what attributes it has, such as power steering, multiple RSS feeds. In other words what makes up your product or service.
Benefits - the benefits of your service are what people would gain from using your service, such as how what you do can solve a problem for people, such as getting a website to number 1 in search engines.
So try to write your website copy with a more benefit orientation in mind, let people know what you can do for them, not how you will do it. If you get a builder to build you a house, do you really care how they do it, NO, you care about the end result.
Ask youself a simple question - does my website inform my visitors what I can do for them and why they would benefit from using my service?
If you are not sure how to write your copy, pay a professional. For the small charge of professional copy it can turn your website around.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Sunday 4 May 2008
Tip 11 - Use Audio and Video
Now you have a website why not make it stand out from the rest by enhancing your presence with audio or video on your website.
Have you noticed how much easier it is to say something than to write it down, and like most people youe can most probably talk alot quicker than you type.
So put some audio on your website, or if you are feeling really flash put a video on your website. After all we have all heard of the popular video websites, so why not take advantage of this to help your website.
Not sure what to say:
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Have you noticed how much easier it is to say something than to write it down, and like most people youe can most probably talk alot quicker than you type.
So put some audio on your website, or if you are feeling really flash put a video on your website. After all we have all heard of the popular video websites, so why not take advantage of this to help your website.
Not sure what to say:
- Annouce your latest project or news items
- Annouce a product launch
- Ask for testimonials and record them
- Say what you are about and how you can help
Put simply put what ever message your website is trying to say, into words and record it.
For Examples of what can be done
- Listen to our mission statement
- See a Video presenation of BuzzProperties.co.uk
- Listen to the Property Selling Tips Podcast (Requires ITunes)
- Watch a vieo podcast of BuzzProperties.co.uk (Requires ITunes)
If you need assistance putting audio or video on your website, just give me a ring or drop me an emial and I can help you take you website to the next level.
Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
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