There are lots of different things to remember when it comes to search engines, and in particular your listing in the search engines. At the time of writing this there are 3 main players in the the search engine field.
- Live / Bing (used to be msn)
- Yahoo
There are lots of different ways to get higher listing in the search engines, but the main things to look at are.
- Your website text or copy, make sure it contain the words and phases you want to be found on the search engines for. Make sure not to over do it, try to write your website for your visitors and not solely to get higher ranking on the search engines.
- Don't over Google it, remember although Google is currently the big boy in the world, it is not the most visited, as that honour currently goes to Yahoo, so remember to get involved in the activities of all the engines. Such as groups, listing, directories, etc.
- Get external links, this one is not as easy as it sounds as one things the engines look for is the importance of the site linking to you. So try to get better quality sites linking to you, rather than lots of lesser sites linking to you.
- In terms of Google, your Page Rank will play a small part in your ranking. This is simply the importance that Google places on your site, as a score out of 10. Try to get links from sites with a higher Page Rank, rather than lots of sites with low Page Rank.
One final word is simply that you get nothing for nothing, so put the work in and you will get the rewards. Participate in the web and your will build your visitors. Just remember that the people you want visiting your site should be quality over quantity, as visitors do not pay your bills, customers do.
