Tip 18 - Check It Regularly

Once you have your website up and running, that is not the end of the story, you need to check your website regularly.

There are 2 important factors to consider when checking your site.

1. Make sure you keep your content is up to date, this goes for both the general stuff about your company, yourself or whatever but also for the stuff that is governed by outside forces, such as laws, policies or anything else.

2. As new browsers and operating systems come about make sure your site still looks like you want it to, I cant say how many sites I have seen that dont look right now that the RC1 version of Internet Explorer 8 has been released. If you wish to only target a particular browser or operating system, make it clear on your website.

These are just two main factors, you may also wish to consider the look and feel of your website, after all if you site starts looking dated in terms of design it will put people off, or if your prices are not up to date, or your product list, well I think you get th picture.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 17 - Multi Platform

Although the web is an open borders platform, and anyone regardless of platform can use it. You must remember to test your website on all web browsers, and all browsers running on all available platforms.

Remember, Internet Explorer is not the same on a PC as a Mac, neither is Safari.

So in short with new browsers being brought out almost every week keep on top of your testing, simple rule all browsers, all platforms, all the time.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 16 - Search Engines

There are lots of different things to remember when it comes to search engines, and in particular your listing in the search engines. At the time of writing this there are 3 main players in the the search engine field.

1. Google
2. Live / Bing (used to be msn)
3. Yahoo

There are lots of different ways to get higher listing in the search engines, but the main things to look at are.

1. Your website text or copy, make sure it contain the words and phases you want to be found on the search engines for. Make sure not to over do it, try to write your website for your visitors and not solely to get higher ranking on the search engines.
2. Don't over Google it, remember although Google is currently the big boy in the world, it is not the most visited, as that honour currently goes to Yahoo, so remember to get involved in the activities of all the engines. Such as groups, listing, directories, etc.
3. Get external links, this one is not as easy as it sounds as one things the engines look for is the importance of the site linking to you. So try to get better quality sites linking to you, rather than lots of lesser sites linking to you.
4. In terms of Google, your Page Rank will play a small part in your ranking. This is simply the importance that Google places on your site, as a score out of 10. Try to get links from sites with a higher Page Rank, rather than lots of sites with low Page Rank.

One final word is simply that you get nothing for nothing, so put the work in and you will get the rewards. Participate in the web and your will build your visitors. Just remember that the people you want visiting your site should be quality over quantity, as visitors do not pay your bills, customers do.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.