Google+ Pages have finally been launched so get over to Google+ and secure your brands before someone else does.
Just make sure you have a Google+ profile then go to https://plus.google.com/pages/create to get started creating yoru Google+ page for your business.
Check out my page for inspiration https://plus.google.com/116531610334932058322
Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Tuesday, 8 November 2011
Thursday, 3 November 2011
Tip 34 - Google Insights for Search
Ok so you have spent your entire life writing your website, getting the design just right and now its live and the visitors are coming, or are they.
OK as you will already know the key to a successful website is having not only other websites linking to your website, but having the right keywords in and on your website so that it can be found.
Ok so how do you find out which ones to use (I have touched on keywords before but not the stats), the key to the right keywords is research. Play around with different words to see which ones are being searched. To do this you have a few choices and these are
Once you have your keywords and have made changes to your website to track the visitors and keywords they use to come to your website. Again make sure to stick to both side of the fence in terms of search engines, use both Google Analytics and Bing Webmaster Tools to check on your visitors and where they are coming from.
Happy website promoting and best of luck.
Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
OK as you will already know the key to a successful website is having not only other websites linking to your website, but having the right keywords in and on your website so that it can be found.
Ok so how do you find out which ones to use (I have touched on keywords before but not the stats), the key to the right keywords is research. Play around with different words to see which ones are being searched. To do this you have a few choices and these are
- Open a Google Adwords account and use the keyword Tools in the Reporting and Tools section to play around and find out which keywords are being searched and how competitive they are.
- Google being the nice people they are have started to open up some of the search engine data for you to play with, and although still a Beta solution the new kid on the block is Google Insights for Search with this tool you can see what people are searching for almost in realtime, and unlike the keyword tools in adwords this shows you the information from the search engine direct, so although a keyword may not have a lot of competition it may or may not be popular.
- Not forgetting Bing which is the other big search engine on the block, by using the Bing Webmaster tools you can research your keywords and website from the Bing side of the fence.
- Not forgetting that Google also provides a suite of webmaster tools to help you with your search engine journey
Once you have your keywords and have made changes to your website to track the visitors and keywords they use to come to your website. Again make sure to stick to both side of the fence in terms of search engines, use both Google Analytics and Bing Webmaster Tools to check on your visitors and where they are coming from.
Happy website promoting and best of luck.
Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
Wednesday, 19 October 2011
Tip 33 - Testing
I thought I woudl take some time to mention one area most website designers and developers struggle with and that is testing. Simply put just making sure your website works and looks the same on all browsers.
It is the norm for anyone who designs websites on a regular basis to have an array of browsers on their machine in order to check that their website works on different browsers, but you may be asking what about me I only have a single website and its too much to have all browsers on my machine.
The Solution
The solution lies in online testing, and although there are a lot of websites that offer this service both free and paid, the best one I have come accross is by the lovely people at Adobe and its called the Adobe Browser Lab this lovely service let you test you website in not only different browsers but different operating systems also.
Dont Forget
Whilst it is always a good idea to test your website in different browsers, never forget that not everyone is using teh same size or resolution of monitor, although the standard is still 1024 x 768 make sure you test on as many resolutions as possible, and remember a given resolution is not the same on a wide screen monitor as it may be on say a Mac laptop.
So in testing make sure you test both compatibility as well as viewability.
Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
It is the norm for anyone who designs websites on a regular basis to have an array of browsers on their machine in order to check that their website works on different browsers, but you may be asking what about me I only have a single website and its too much to have all browsers on my machine.
The Solution
The solution lies in online testing, and although there are a lot of websites that offer this service both free and paid, the best one I have come accross is by the lovely people at Adobe and its called the Adobe Browser Lab this lovely service let you test you website in not only different browsers but different operating systems also.
Dont Forget
Whilst it is always a good idea to test your website in different browsers, never forget that not everyone is using teh same size or resolution of monitor, although the standard is still 1024 x 768 make sure you test on as many resolutions as possible, and remember a given resolution is not the same on a wide screen monitor as it may be on say a Mac laptop.
So in testing make sure you test both compatibility as well as viewability.
Are you making the most out of your website and social media. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.
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