Tip 16 - Search Engines

There are lots of different things to remember when it comes to search engines, and in particular your listing in the search engines. At the time of writing this there are 3 main players in the the search engine field.

1. Google
2. Live / Bing (used to be msn)
3. Yahoo

There are lots of different ways to get higher listing in the search engines, but the main things to look at are.

1. Your website text or copy, make sure it contain the words and phases you want to be found on the search engines for. Make sure not to over do it, try to write your website for your visitors and not solely to get higher ranking on the search engines.
2. Don't over Google it, remember although Google is currently the big boy in the world, it is not the most visited, as that honour currently goes to Yahoo, so remember to get involved in the activities of all the engines. Such as groups, listing, directories, etc.
3. Get external links, this one is not as easy as it sounds as one things the engines look for is the importance of the site linking to you. So try to get better quality sites linking to you, rather than lots of lesser sites linking to you.
4. In terms of Google, your Page Rank will play a small part in your ranking. This is simply the importance that Google places on your site, as a score out of 10. Try to get links from sites with a higher Page Rank, rather than lots of sites with low Page Rank.

One final word is simply that you get nothing for nothing, so put the work in and you will get the rewards. Participate in the web and your will build your visitors. Just remember that the people you want visiting your site should be quality over quantity, as visitors do not pay your bills, customers do.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 15 - Stay in your Comfort Zone

When you are coding your website try to stay within your area of expertise, and if you are not comfortable with certain areas, get someone who is.

This goes for the website content, try to target your website to your audience, do not try to be all things to all people. For example if you are a web designer only mention the code your actually know, dont be tempted to cover all industry topics.

Think of it this way being head in a niche market is better than being at the back in the market. Remember being an expert in your field is a good thing, you need to build this from somewhere without trying to have all your fingers in all the pies.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to www.potissimus.co.uk for more info.

Tip 14 - AIDA - Attention Interest Desire Action

This one goes back to the good old days of marketing and tasks a previous tip a bit further, that is the copy of the website. Not only do you need to thing about your copy of your website, but you also need to thing about what your copy does, and this comes back to a basic marketing acroynm, AIDA.

So what does AIDA stand for simply Attention Interest Desire Action.

Attention

Your first part of your website copy should be attention grabbing, this is a basic advertising ploy, think about most of the adverts you have seen or read, they have one thing in common they grab your interest. This is not to sell you anything ust draw you to read more.

Lines such as 50% OFF, FREE, Unlimited will all grab people to read more.

Interest

Ok, so now you have peoples attention you need to take this to the next level, this is simply expanding further on your message, and informing people of what you have to offer, and why it should be of interest to them. Remember this section is to gain interest and not sell, so explain your FEATURES here, what is your product or service about.

Desire

Now we move on to the next step and once we have given people a basic understanding of our product or service, we need to sell it to them. This is where we we move on to the BENEFITS or your product or services, that is what is it about your offering that can help people.

Action

The home run, people have been drawn in by your opening line, told a bit about your product and told why it will help them. Now its time to go in for the final sale, and provide a call to action.

A Call to Action can be anything from getting someones email address, to getting a sales. Just remember that what is an action for one website does not have to be yours. For example you may be wanting to give people something, so getting emails or downloads is your call to action, if you are selling getting sales is the action.

Try to identify what you want the action to be and be clear on how people can do it.

Are you making the most out of your website. The answer will most definately be no. Ask for a FREE report now. Go to http://potissimus.co.uk for more info.