Tip 32 - Keywords (again)

Now we have all heard the hype about keywords over the years, and whether META tags and your text play apart in your search engine rankings, or whether they are just old school and not worth worrying about. Well the fact is simple Search engines work on a set of search rules called algorithms, simply put they make a decison based on lots of criteria to show people who search what they are looking for.

Normally these rules are a whole load of things, including inbound links (sites linking to yours), where you are mentioned, your actual domain name to name but a few.

Now why I mention this is that I get lots of people asking me the best keywords to use for their website, now in reality the only person who can answer this is you. There are lots of great programs to help you decide which keywords are best, and which keywords your competition is using. But my advice if use with caution, using these programs will give you a nice list. But try not to simply copy your competition, take on board the keywords they are using and try to think they they are using them, and if they are appropriate to you then use them, but make sure when writing your text on yoru site that it makes sense, dont throw in random words just for the sake of it.

Next use the excellent, and free, tools provided by Google along with using Google Analytics will give you everything you need to see which words people are using to find you, where their from. All you need to do now is look at the search phrases and words people are using to find you, and ask yourself are they the things your want to be found for?

You may by now be asking yourself, how do you come up with keywords, the answer is quite simply really. Get a pen and a piece of paper and write down everything you can think of about your business and your website, no matter how big or small. Out of this brainstorming you will see a pattern of the words your actually want to be found for. So whats next.

1. Make sure to include your new list of words within the text of your website.
2. Included them in your signature, both in your emails, forums, social networking, etc.
3. In fact any where you write online, try to put these words in the text (press releases, news letters, etc)
4. BUT remember although you now know what your keywords should be, make sure everything you write makes sense, and you are not just stuffing your keywords where they should not go.

Happy keyword searching, and remember getting found online is more about getting quality visits over millions of useless ones.

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